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Paul Component Klampers Disc Brake Caliper I.S. & Flat Mount

$230.00

For years and years we at Analog resisted disc brakes on our personal bikes. The reasons were myriad: brake pad drag, horrible honking noises, difficult adjustments, impossible to rebuild in...

Jagwire Black Cable Housing

$0.80

We sell cable housing, but no one ever calls us up to ask for it. It’s good housing, and it lacketh in gimmicks. Gimmick housing, along with colored housing, should...

Jagwire Pro Cables

$12.00

Shifter and brake cables should be made out of stainless steel, with no coatings on them. Coatings wear off. Think about that teflon frying pan you have that’s covered in...

Jagwire Ultra Slick Cables

$25.00

I want to take a few Jagwire Ultra Slick cables and tie up the engineering department at Shimano, Campy, Rotor and SRAM. With cables this good, the only reason to...

Paul Components Motolite Linear Pull Brakes

$162.00

V Brakes are the same thing as linear pull brakes. V Brake is just a trade name for Shimano’s linear pull brake. Like Kleenex is to tissues. You can use...

Paul Component Love & Canti Levers

$260.00

In the history of mountain biking, there have been a number of great rim brake mountain style brake levers. Altek made the coolest ones, but Shimano’s XTR levers, Avid Ultimate’s,...

Paul Component Touring Cantilever Brakes

$117.00

Cantilever brakes are the Pentax K1000 of the brake world. They’re not new, they’re not innovative, they’re not featured in the latest magazines. But just like the K1000, a good...

SRAM Centerline X Rotors

$63.00

SRAM’s best brake rotor. No gimmicks, just a stainless rotor mounted to an aluminum spider. This does two things: helps keep the rotor in tru longer, and saves a bit...

Surly Rear Cable Hanger

$11.00

Sometimes a product doesn’t lend itself to long winded descriptions, or stories about drinking a whole bottle of ketchup. So I offer up this bad limerick: When buying a brake...

Japanese Donuts

$0.40

After the Great Kanto Earthquake of ‘23, something strange happened at the Manseibashi Station. What had been an inelegant structure, reminicent of a 1890’s armory building became a crumbled facade....

Cantilever Brake Straddle Wire

$5.00

When was the last time you replaced your Canti brake straddle wire? A long time ago, is my guess. Straddle wires should be replaced when you replace your brake cables....

Centerpull Brake Straddle Wire

$4.00

You oughta replace your straddle wire whenever you replace your other cables. Don’t let em get all stiff and rusty and kinked. That makes your brake sad and resentful, and...

Cable End Crimps

$0.10

Let’s face it. All the cool kids at school have rad colors on their cable end crimps. If you keep getting stuffed in the locker it’s because you are rocking...

Zipties

$0.20

Maurus Logan's cat, Maurice, was a big fan of cupboards. And eating things in cupboards. Kibble. Toilet paper tubes. Tax returns. Entire rolls of duct tape. It was all well...

Kool Stop Brake Pads

$10.00

Kool Stop was primarily active in the Bronx brake dancing scene in the mid 80’s. Wait, no that’s Kool Keith. Kool Stop made (and makes!) the brake compound that deep...

Nitto Rear Brake Cable Hanger

$25.00

Small frames need short cable hangers. That’s because the seat binder is closer to the tire on small frames. This is the shortest out there that also features a built...

Jagwire Adjustable Brake Noodle

$5.00

If you have drop bars and V brakes that are not Paul Motolites, get these noodles. On account of drop bar levers don’t have barrel adjusters to fiddle with brake...

Jagwire Inline Barrel Adjusters

$8.50

Everyone knows that Jagwires live in trees, in the jungle. They mainly hunt tourists, by setting up fake PokemonGo traps under their trees. After the tourist is eaten, the Jagwire...

Cane Creek V-brake Drop Bar Levers

$55.00

Back when pennies were made out of copper, and nickels were made out of wood, you could buy a little chunk of aluminum called a Travel Agent. This ugly but...

Paul Component Moon Units

$0.00

We assume Paul named these tiny anodized nuggets after the pile of half eatten Moon Pies he secrets in his bottom desk drawer. They sorta look the same, but the...

Discord 180mm Flat Mount Disc Brake Fork Adapter

$60.00

Made for steel or super beef carbon forks, so you can get 23% more stopping power with a 180mm rotor vs a 160mm rotor. Two piece design. You'll see why...

Fairweather x Nitto Brake Hanger

$47.00

Can something be rugged and cute? Sure, just look at this Fairweather x Nitto cable hanger. It’s steel, beefy, stiff, but oh so tiny. Works great on bikes where you...

SRAM Rival Righthand Brifter & Lefthand Brake Lever

$180.00

Meanwhile, the giant, with his shield covered in unnecessary ‘innovations’ in front of him, kept coming closer to SRAM. He looked SRAM over and saw that he was little more...

Rever Rotors

$30.00

Rever Rotors The best rotors are quiet and have plenty of braking surface. Oddly, very few rotors meet this criteria! Long slits in the metal are preferred to random cut...

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