Analog loves hand built wheels like Neil Young loves tube amplifiers. We believe wheels should be reliable, easy to service, strong, stiff and outfitted to satisfy the customer’s current and future needs. So that’s the way we build ‘em. No gimmicks. We think wheels should last at least 10 years. Outside of a unforeseen trauma, like a stick in the spokes, a wheel should hardly need any extra love. Good wheels are not magic. They are a combination of well chosen and quality parts, methodical prep, high quality tools, and an unhurried build.
- CHROMATIC DREAMS: ANALOG CERAKOTE SHOP