Up our way, when road workers regrade a road, or there's a washout, the road bed often coughs up a glimpse of the past. In most cities, that old exposed road bed would be cobbles, or in the case of Baltimore, hub caps. In Vermont, it's logs. See, dirt roads and wagon wheels don't do so well in mud season, so the best roads were paved with logs placed perpendicular to the direction of travel, across the road. It made for slippery, noisy, and of course jarring travel, but it was better than getting stuck in the mud. Corduroy roads were the hallmark of any good toll road, including route 30 that goes right by the shop.
Corduroy was also the working folk's fabric of choice circa 1850 in England. Factory togs and general knockabout wear were made of Corduroy, as it was more durable than standard wool, the fabric of the age. Today, unless we are listening to Sublime and kicking a hacky sack around the parking lot, corduroy usage is limited to LL Bean pants, hipster hats, and this bar wrap.
Cushiony without being squishy. Not padded, but almost padded. For the person who loves the idea of cotton bar tape but likes to retain feeling in their fingers at the end of a ride.